Mobile app marketing is a complex procedure that takes up a lot of time and effort for the marketer involved. However, it can also yield immense benefits if a properly planned and executed marketing strategy works among the masses. So how do you go planning out a mobile app marketing that can also guarantee success to a large extent?
You have to first understand that your main focus has to be last users of your app. you will have to study their mobile behavior and understand the same.
a. Study Customer behavior Patterns
The most important thing you should do is to focus on your target audience andfind ways to engage them. Study them and recognize their unique behavior patterns. While each user is unique, customers who use different mobile devices also behave differently. For example, the younger generation easily adapts to the latest technology, including Android and iPhone.
b. Keep in mind your main destination
Your main destination should be to try and provide your customers maximum benefit from the use of a mobile app. Remember the customer is the actual key to your success in the app marketplace. So see to it that he or she is completely satisfied with the services you have to offer. In order to do this, you will have to start active interaction with your audience. Keep offering them irresistible offer and deals, provide them useful location based information, help them share this information with friends on mobile social networks and so on.
App marketing is vital to you as a marketer, as it lets you connect directly with your end users, in real time. Take full advantage of this fact and try to give your audience the richest possible user experience from your app. Once your app becomes successful in the market, you could think of monetizing the same with ads.
c. Refine your marketing strategy
Once you are through with the above steps, your need to go ahead and refine your marketing strategy. This involves a lengthy process of planning, including building a team to handle the various aspects of your plan.
You will also have to decide upon the time period for your promotional efforts. For this you will need to know if you want short term or long term promotion for your mobile product or service.
If your app fits into a commercial venture, you can decide to price your app. Needless to say, you will have to make a detailed plan for this app pricing aspect as well.
d. Choose the right mobile technology
The final step is to choose the right mobile technology for marketing your app. SMS is to be the best method to reach the maximum audience, due to the fact that it is the cheapest method, which also adapts to almost all types of mobile phones. This method of communication is also the most direct and one which your audience can opt in to receive as well. Creating a mobile website is a good idea too, as the majority of smartphone and other mobile device users today are known to access the Internet through their devices. Of course you will have to think of ease of user navigation around your mobile website. The latest HTML5 will eventually go on to make this whole process much easier for you.
Creating an app featuring your product or service is yet another vital app marketing strategy. Mobile apps be easily downloaded and used.
Standard Mobile Platform:
Next generation computing highly focuses on mobile devices. Several new mobile apps come in the market every day. Developers can now choose from various mobile platforms. including Android, Blackberry, windows Mobile, iPhone, Symbian, Qualcomm BREW and Sun J2ME. This is great for developers, both creativity wise and money wise.
At present android of Google, iOS of Apple, Symbian of Nokia and Blackberry are dominating the global applications market. Numerous mobile devices ranging from varieties of smartphones to tablet computers are now running on Android OS. Due to the openness of Android platform, application development in Android devices has become extremely popular in recent years. Here is a how to on choosing the right mobile platform for developing your mobile application.
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